Insights
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The affluent society

Rising wages and shorter working hours shape the consumption and leisure activities of West Germans in the 1960s. In Room 6, we show how the motorcycle sector enters into a slump during this time. Anyone who can afford to ditch two wheels for four does so. Thousands of families in East and West travel to their holiday destinations on the coast or in the mountains with car and tent, caravan or camper. This room has been set out like a campsite, with the legendary VW T1 Samba, an Amphicar and other recreational vehicles. A picnic table and deck chairs contribute to the illusion. A group of mopeds and ‘mokicks’ (mopeds with kick-starters) – including a Gritzner Monza SK, a Hercules K50, a Simson Sport 425S – represents the new class of two-wheel machine for a predominantly young male purchaser who models himself on James Dean and Marlon Brando.